Problem
The Brand is a logistics company that ships goods for people from US Online Stores to Nigeria.
They used to get about 40 monthly signups and were planning to launch massively in Nigeria.
Their goal was to get 1000 signups within the first month.
The goal
1. Increase awareness of the brand in Nigeria
2. Draw traffic of at least 10,000 monthly visits
3. Get at least 1000 signups in the first month.
Solution
We decided to use Facebook Ads to achieve this.
We created 8 Video Ads & 5 image Ads.
The videos were short clips of the founders talking about the business and how people can benefit from it. We created about 100+ different audiences and decided to do a pilot test with just 10 audiences.
We created new landing pages for each Ad. We decided to run the pilot test for about 11 days.
Skills Utilized
- Ads Setup
- A/B testing
- Ads Design
- Funnel Building
- Facebook Ads Management
- Facebook Ads Strategy
- Market Research
Resources Used
- Facebook Ads
- Canva
Results
We achieved the projected results and even surpassed them in just 11 days.
We were able to get the best performing Ads and Audiences and will then create more Ads & Audiences like them when we want to scale the campaign
Total Signups projected was 1000, the actual signups attained were 2176.
Total Site Visit projected was 10,000, actual site visits were 34,724.
